Follow the business of retail media: acquisitions, in-store screen networks, audience data and measurement. Our coverage examines what these developments mean for advertisers, retailers and technology providers.
Audience segments derived from carrier data are now available only through Vistar’s buying platform. The commercial test is whether proprietary data changes where advertisers spend, not merely how a campaign is planned.
The retailer has built a real in store media network. The harder question is whether its early sales lift claims are measured rigorously enough to guide advertiser spending.
Hedia’s roughly $20 million of FY2025 revenue was about 2.5 times A2Z’s own 2025 revenue. The cash, restricted stock, bank debt and earnout structure shows A2Z is buying a commercial engine, not just another display technology.