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Outdoor footwear shelf display beside a separate magnified purchase record, asking what Cotswold Outdoor Group’s 149 screens prove.

Cotswold Outdoor Group’s Rollout of 149 Screens Puts Measurement in the Spotlight

The retailer has built a real in store media network. The harder question is whether its early sales lift claims are measured rigorously enough to guide advertiser spending.

Oct 6, 2026 · 4 min read

Reference informed Cust2Mate smart cart with a tablet above its handle, beside campaign planning materials; Hedia acquisition labeled closed.

Deals & Economics

A2Z’s Hedia Deal Is a Scale Bet on Retail Media in Stores

Hedia’s roughly $20 million of FY2025 revenue was about 2.5 times A2Z’s own 2025 revenue. The cash, restricted stock, bank debt and earnout structure shows A2Z is buying a commercial engine, not just another display technology.

Oct 6, 2026 · 4 min read

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